As a key player in equipment rental, ENCO has always aimed to stay ahead by structuring its services around data. However, making full use of this data remained a challenge. Scattered across various OEM platforms, data collection required extensive manual work with no guarantee of accuracy or reliability. This fragmentation hindered fleet optimization and limited opportunities to enhance customer service: "before Hiboo, we had to wrestle with multiple platforms to gather incomplete data, making any strategic use of it incredibly complex." Faced with these limitations, ENCO quickly realized that structuring its data was essential—not just to manage equipment but to stand out with a differentiated service approach. Implementing the right tools became a priority, especially in demanding industries like environmental services and waste management, where equipment performance tracking is crucial:
When ENCO discovered Hiboo, the decision was immediate: "as soon as we heard about Hiboo, we knew we had to move fast." ENCO became the first European rental company to take the leap. Up until then, managing data had been a logistical nightmare—time-consuming, fragmented, and a roadblock to fleet optimization. Hiboo eliminated this complexity by providing a single platform that centralizes and harmonizes all data sources. What was once a challenge became a performance driver: ENCO gained a strategic view of its fleet and began using data to enhance both operations and customer service. By 2019, this collaboration became a key differentiator, helping ENCO meet customer expectations more effectively. The platform enabled contract adjustments, optimized machine allocation, and provided clients with a clear overview of their rented equipment. ENCO was no longer just renting out machines—it was offering clients valuable insights and data-driven support, solidifying its role as a strategic partner.
Thanks to Hiboo, ENCO transitioned from fragmented, manual tracking to a centralized, proactive management system. Quick access to data streamlined equipment allocation, reduced downtime, and simplified billing processes:
"At the end of the month, we no longer have to chase meter readings. With just one click, we have everything we need!" Laurent Nicolier.
Beyond operational efficiency, Hiboo has helped ENCO elevate its customer experience—delivering on its original ambition. Instead of simply renting out equipment, ENCO now tailors its services to meet real-time customer needs. Today, the company positions itself as a fleet management partner, not just a rental provider. The solution has also strengthened trust with customers by fostering data-driven transparency. Many of them now rely on the platform daily to track and manage their fleets. Hiboo has become an essential tool for monitoring rental performance.
ENCO’s expertise in data management has also fueled its commercial expansion. In 2020, the company became a preferred rental partner for Suez—largely thanks to its innovative approach. This partnership strengthened ENCO’s market position and attracted interest from other major players in the environmental sector: "becoming a listed supplier for Suez created a snowball effect. The industry took notice, and other major environmental firms started paying attention to us." Looking ahead, ENCO is exploring the next stage—enhancing data accessibility and positioning it as a value-added service, similar to global industry leaders: "Information has become a strategic asset for our clients, so it makes sense to position data access as a standalone service." Laurent Nicolier.
