Arzel digitizes operations for premium customer service

Challenge

Keeping a fleet of 1,000 machines, divided between forklifts, excavators and aerial work platforms, is a major challenge for Arzel. Each leased asset needs to be carefully monitored to guarantee performance, prevent downtime and meet growing customer expectations. Added to this, the multiplicity of brands and systems makes data aggregation even more difficult. In a context where equipment rental is no more enough, Arzel is looking to stand out by providing added value beyond equipment rental.

Solution

To meet these challenges, Arzel relied on Hiboo, the data platform for its multi-brand fleet, previously split between several systems. Thanks to data centralization, Arzel benefits from full, real-time equipment overview, to facilitate management, optimize maintenance and improve fleet availability. Furthermore, Arzel now uses Hiboo Connect, the new Hiboo module to turn data into a unique digital service. With Hiboo Connect, Arzel securely shares key data on rented machines (geolocation, usage ranges, etc.) with its customers. This data sharing enhances transparency, helps customers optimize equipment use, and sets Arzel apart as a true strategic partner.

Results

1. Leveraging data for efficiency and sustainability
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With Hiboo, Arzel has significantly improved operational efficiency. Data centralization helps to guarantee equipment good condition, optimize fleet rotation and maximize asset availability. Greater visibility also prevents disputes, as data acts as a kind of neutral neutral arbiter between Arzel and its customers. At the same time, Arzel matches its strategy to its CSR commitments by optimizing its drivers' rounds, which reduces unnecessary travel and limits its carbon footprint: “Hiboo enables us to optimize our drivers' rounds, which brings a double benefit: less unnecessary trips and a lower carbon footprint,” underlines Patrick Chacun.

2. Data as a Differentiator

Through Hiboo Connect, Arzel goes beyond traditional equipment rental, establishing itself as a strategic partner. Customers benefit from real-time access to actionable data, helping them optimize machine usage, improve performance, and achieve their own operational objectives.

This approach elevates Arzel’s value proposition and solidifies its position in the market. By embracing data-driven strategies, the company is preparing to develop innovative digital offerings that meet the needs of tomorrow.